Site Talk

Linesight CMO On Marketing As A Synthesis of Science And Culture.

On this week's episode of Site Talk, Lynn and Tiffany are joined by Fiona D'Arcy, Group Chief Marketing Officer at Linesight.

Since 1974, Linesight has been a highly successful global cost and project management consultancy with industry-leading expertise, providing strategic support to multiple sectors around the world.

As Linesight's Group CMO, Fiona is an exemplar in her field. Fiona discusses with Lynn and Tiffany her passion for marketing as a synthesis of science and culture. Fiona places a strong emphasis on maintaining the creative aspects of marketing, but her approach is to use creativity to deliver scientific facts and information derived from data and metrics. She is a strong believer in ABX (Account-Based Experience) marketing and encourages her team to use a go-to-market strategy that leverages data and insights to orchestrate relevant, trusted marketing and sales actions across the Linesight B2B customer lifecycle. When developing strategies, Fiona reinforces to her team to go back to their "rocks," looking at the science to shape future business decisions. 

Since the recording of this episode, Linesight has expanded its team to over 930 employees and has most recently been acquired by IPS, a large EPCMV (Engineering, Procurement, Construction Management, and Validation) company with over 1,700 staff across 22 offices worldwide.

The Suir Way To Developing Employee Brand Evangalists

On this week's episode of Site Talk, Lynn and Tiffany are joined by David Phelan, Business Development Director of Suir Engineering, to mark International Suicide Awareness Day.

Suir Engineernig has taken an authentic and genuine approach to their people, which has spread throughout the organisation and to new clients. David discusses Suir's investment in their people and how people are at the heart of everything they do as a company and why Suir Wellbeing is so important to him personally. David also takes us through the development of Suir Wellbeing, a dedicated department and initiative set up for Suir employees to proactively monitor and look after each other through the estbalishment of a team of mental health first aiders, phone free friday, o'hana suicide awareness training and more as part of this industry leading commitment to employee wellbeing.

Discovering Your Voice as a Brand Differentiator

After a brief summer hiatus, we're back with more amazing episodes on the Site Talk Podcast! On this week's episode of Site Talk, Gary Cooper, CEO of Landmarque Property Group joins Lynn and Tiffany to discuss 'Discovering Your Voice as a Brand Differentiator'.

Gary has worked in many large investment and development organisations during his career in the construction industry, including Ronan Group, Chartered Land, and Ballymore, but what stands out about Gary is his unique ability to craft a narrative and convey his message with authenticity and a tone of voice that engages people.

We invited Gary to join us on the podcast to discuss how Landmarque, through their unique message and tone of voice, builds shelter, creates jobs, and adds value to their clients.

Dulux’s Digital Transformation as a Brand Differentiator

On this week's episode of Site Talk, Lynn and Tiffany are joined by Judith Byrne, Head of Marketing at Dulux Paints Ireland - AkzoNobel.

Judith has been instrumental in Dulux's digital transition across Ireland with her wealth of construction and marketing expertise. Judith discusses the segmentation, targeting, and positioning of Dulux as a construction industry brand leader, as well as the importance of digital budgeting and understanding your target audience to shape future marketing and business decisions.

Judith also tells us how Dulux's digital transformation has helped to define their brand, improve the consumer experience, and position them as thought leaders in their industry.

Crafting Sustainability into a Brand Differentiator

On this week's episode of Site Talk, we are joined by Ellie Walshe, Senior Sustainability Manager at Davy Horizons. We all know Davy, but we’ll be hearing from Ellie about the Horizons part! The Horizons team supports companies in understanding stakeholder and societal expectations and crafting these into a bespoke sustainability strategy to drive long term business and marketing success. Ellie expertly discusses the core concepts of sustainability and how the Horizons team helps businesses to understand their own potential to achieve sustainability benchmarks. Ellie tells us when sustainability is done right, how it can be used to craft a unique marketing message. 

Developing your Unique Value Proposition in the Construction Industry

Episode 1, Season 2. I am so excited to welcome my new co-host for Season 2, Tiffany Quinn, from Generateleads.ie. In our first episode of the new season, Tiffany and I set out to provide a set of tools for people who want to take their marketing to another level. Tiffany talks to me about marketing for construction businesses - understanding your unique differentiator, your functional and non functional brand attributes and how to generate leads by producing inspiring content that helps your customers as well as conveying your employer brand.

Saint Gobain On Their Customer Centric Marketing Strategy

On the final episode of the first series of Site Talk, Lynn is joined by Kieran Holohan, Marketing Director of Saint Gobain, Ireland. 

Kieran takes us through his journey from starting with the French headquartered Fortune 500 company as marketing manager to his current role as Marketing Director. Kieran discusses his diverse role in the global organisation, how marketing in the Construction industry has progressed but is still traditionally focused and how Saint Gobain are looking to the future with their customer centric marketing approach. 

We talk through some of the initiatives Saint Gobain have delivered as part of their tactical planning, how the adoption of new digital technologies will change their business for the better, and how Saint Gobain Ireland have localised the global Saint Gobain "Mission to Earth" Campaign for the Irish market. Finally Kieran outlines his advice for anyone starting out in the Construction/Marketing industry.

For more information on anything discussed in today's show please email lynn@littlelambe.com or Kieran Holohan of Saint Gobain at Kieran.Holohan@saint-gobain.com. 

 

How One Cement Company is Leading the Sustainability Agenda

On this week's episode of Site Talk, Lynn is joined by Susan McGarry, Managing Director of Ecocem Ireland. 

A chartered engineer, Susan has worked for Ecocem for nine years in a variety of roles, the most recent of which was European Sustainability Manager. Lynn caught up with Susan to discuss her passion for the environment and sustainability, her drive for a greener Construction industry and her advocacy for women in Engineering. Susan also talks us through how to encourage women to stay in the industry to create a more diverse workforce in the boardroom and her own struggles along the way. Susan is also passionate about removing the traditional stigma typically surrounding Construction for women. Alongside managing the Irish operation of the GGBS manufacturing company Susan is a guest-lecturer in Trinity College Dublin and TU Dublin and is also a qualified LEED Green Associate, something which she is keen to continue to raise the awareness of across Ireland.  

For more information on anything raised in today's show please contact lynn@littlelambe.com or Susan McGarry of Ecocem Ireland at smcgarry@ecocem.ie.

Interiors and Architecture. United or Divided?

On this week's episode of Site Talk, Lynn is joined by Andreas Heil, Head of Design and Architecture at Sonica. Having started his career in Murray Ó'Laoire Architects, and then founding his own multi-award-winning practice, Innen Interior Architects, Andres joined the Sonica team at the onset of the COVID-19 lock-down. 

Andreas discusses the misconception about the divide between Interiors and Architecture and the role of Interior Design in Construction. Andreas also takes us through his journey into Interior Architecture, and the growth of Sonica during a time of uncertainty. Andreas also gives us an insight into his design inspiration and how he harnesses his creativity in his current role at Sonica. 

Andreas has been recognised for his contributions to Irish Interior Design with numerous awards and nominations for his work over the years, most notably being awarded “Fit-Out Designer of the Year” at the National Industry Awards in 2016.

For more information on anything discussed in today's show please contact lynn@littlelambe.com or Andreas Heil at aheil@sonica-fitout.com. 

The Role of CIF's Director of Communications.

On this week's episode of Site Talk, Lynn chat's with Shane Dempsey, Communications Director of the Construction Industry Federation, the voice of the Irish Construction Industry. 

Shane takes us through his journey into the Irish Construction industry from his previous role with IBEC, the intricacies of his role as Director of Communications, how the CIF reacted to the challenges that arose with the on-sought of the COVID-19 pandemic, areas of the Construction Industry that still requires the spotlight and the gender balance that still needs to be achieved across the sector.

Finally, Shane gives us an insight into the value of the Construction Industry Federation's new safety ambassador, Rory O'Connor of Rory's Stories and how he has helped to challenge the stigma surrounding men's mental health on building sites across Ireland. 

For more information on anything discussed on today's show contact lynn@littlelambe.com or Shane Dempsey of the CIF at sdempsey@cif.ie.